I remember the lesson just as plan as day. It was my first week of training and our highly-respected facilitator was discussing rodent eradication.
“Bait cup traps are definitely the way to go. You can use various baits, like peanut butter, birdseed, or chopped pecans AND the traps look so much more professional.”, he insisted. “It’s like the difference between using an aerosol can or an ADU.”
That statement stuck with me for a very long time, especially the part about looking more professional. Perception is reality and if you REALLY drill down to the biggest reasons people call on pest professionals, you’ll find “peace of mind” at the top of the list.
And peace of mind can indeed be manufactured with snazzy, professional-looking equipment.
But what should you do when the “run-of-the-mill” Victor mouse trap works better than the flashy, Kness Snap-E (bait cup)?
Seriously, I find the Victor traps to work better than bucket traps on many occasions.
The standard Victor traps have that toothed-pedal that secures nesting material like cotton, paper towel pieces, or toilet tissue (two-ply). Oddly, the company website makes no mention of this feature in their “How to Bait” videos.
I like to bait the Victor traps with both nesting material AND peanut butter. It seems to help catch those “sneaky” mice that have the ability to clean traps without tripping them. Tootsie Rolls are another really good solution.
….And For Professionalism?
Using a $.50 mouse trap your customer can purchase from any hardware store probably won’t do much for consumer confidence, but what if you added cardboard tunnels and bait boxes?
Who cares? Just kill the mice, right?
Well….. It’s not always that easy.
Performance is often an afterthought, as we’re often unfairly judged by appearance or perception.
Your Mouth Will Make or Break You
If we’re talking about perceived professionalism, communication is by far the most important factor. Properly explain the reasoning behind your actions and you’ll overcome any perceived equipment shortcomings.